Adele vs Lady Gaga
Adele market's her image in quite a unique way in contrast to other artists in today's industry. She wants to be known for the true talent of her singing, the depth of her songs and not for the controversy that comes with being a celebrity today. In the music video for 'Someone Like You' is set in a real setting, there are no gimmicks, just her walking around and singing the song. She isn't wearing any fancy clothes and presents herself as a very ordinary person, the same as everyone else. By doing this, she able to connect to women who are similar in looks and age to her.
Lady Gaga markets her image very differently to Adele. She doesn't have a voice as powerful as Adele's so uses other tools of marketing to promote herself. Her one of a kind music videos could be seen as works of art, often causing controversy. The persona she has and the costumes she wears are often regarded as unconventional and strange, appealing to niche groups such as the LBGT community.
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