Storyboard

Treatment

Lyrics To You Gotta Believe

YOU GOTTA BELIEVE

From the time that we met baby

I could tell you had things that a guy like me needs

You didn’t have to front just to make an impression

So my feelings followed you through a natural progression

Now you hold all my dreams inside, it’s true

So I wish I could lay beside of you

It’s your personality that I miss when you’re gone

So strong, I gotta sing you this song, baby baby baby

Chrous.

Girl this is just to show I care about you

And you can guess those things that I wanna do with you

Wish that it could be that you were here with me babe

You gotta believe, woah woah woah woah

I must deliver on my word

Because we had arranged to meet up and get down

You give me something to brag about baby

Just cause you want me around

All I hope is to be gentle but strong

I don’t know what is right but this ain’t wrong

See darling you have got me blissing, I smile from ear to ear

And I’m gon’ be right here singing to you

Girl this is just to show I care about you

And you can guess those things that I wanna do with you

Wish that it could be that you were here with me babe

You gotta believe, woah woah woah woah

I didn't know baby, the affect of your heart on me, no-no

Don't you know I still see the light, no matter how far apart we may be

Chorus

Gaining Permission

I have just asked for permission to use the song 'You Gotta Believe' by Excellent Gentlemen for me and group's music video. finding their contact details was fairly easy as it was on their Unsigned.com profile. I hope they reply soon and grant me permission to use their song.

Screenshot of the E-mail I sent to Excellent Gentleman

Screenshot of the response they gave me, allowing me to use their song for our music video.

Artist Profile

Excellent Gentleman

Band Members: Jefferson Sechs, Steveland Swatkins, David Valentine, Dominic Phenomenal and PJ Snaxx

Genre: R&B/Soul/Funk

Location: Oregon, America

Been Active Since: 2009

Excellent Gentlemen plays danceable, vocal soul r&b music. Think '70s block parties and the foundations of golden-age hip-hop records. Their music stands for positivity, love, happiness and getting sexy; this is definitely NOT the drudgery of mediocre Indie-Rock. Their adopted home of Portland, OR has welcomed with open arms the injection of real live dance party music played by real live musicians. On the strength of their incredible live show, the independently-run band has ignited an adoring fan base and has become the hot touring funk act in the Pacific Northwest.

Potential Tracks

My group and I browsed different websites such as Unsigned.com and Reverb Nation looking for unsigned artists with potential tracks to use for our music video.

We found two really good tracks to use for our music video:

You Gotta Believe by Excellent Gentlemen

http://www.reverbnation.com/excellentgentlemen/songs

It Matters by Not My Day

http://www.thesixtyone.com/s/iFK3Sv1ZkRz/

Rihanna 'Shut Up and Drive' - The Male Gaze

Laura Mulvey, a British feminist film theorist published an essay in the influential journal 'Screen' which she titled ‘Visual Pleasure and Narrative Cinema’.

She laid out a logical argument based on two assertions she had seen in society:

1. Cinema reflects society

2. Society is patriarchal, a social system in which men hold primary power. Males predominate in roles of political leadership, moral authority, social authority and social privilege.

She proposed an argument that the 'gaze' of the camera in "unchallenged, mainstream film" (Modern Hollywood) is one of a heterosexual male's perspectives of events. Women are seen as objects of erotic desire for male characters and the audience. This objectification of women reinforces this dominance of males over females in today's society. Men characters are often the dominant figures in film and media texts have agency and can make decisions that move the plot forward.

The male gaze is active while the female gaze is passive making the female audience may feel uncomfortable or uninterested in film and media text being presented. The narrative and mise-en-scene are equally as male orientated, which forces all audience to view the whole media text from a male perspective.

Three Levels of the Male Gaze

1. Male character watches the female character

2. Camera shows the male character watching the female character.

3. Audience sees the female character from the point of view of the male character through the camera.

Rihanna 'Shut Up and Drive'

The concept of the male gaze clearly applies to Rihanna's music video for 'Shut Up and Drive'. The camera's positioning and movement appeals to the male audience, often zooming in her when performing sexually suggestive moves depicting her as an object of erotic desire. The mise-en-scene also enforces this as the revealing clothes Rihanna and her dancers wear appeals to a male audience.