Audience Research Pt.1

There are certain questions that must be considered when I am conducting audience research. The real purpose of a music video is to promote an artist; the artist’s original fan base will not consider the quality of the music video when listening/buying his or her music. Audiences who may or may not be familiar with the artist’s music maybe drawn into liking the artist after watching a really good and effective music video. Music videos are there to appeal to wider audiences.

Examples of some of the question I could ask:

•      What types of music videos do they watch?
•      What kind of music are they into?
•      Do they watch music videos?
•      What is the age of the audience?
•      How/Where do they listen to music?
•      How/Where do they watch music?

A number of ways of obtaining this information:

  1. Surveys - could make a survey using Survey Monkey

  2. Questionnaires

  3. Filmed Interviews

  4. Focus group

  5. Vox Pop